You may have heard of Nikki Parkinson, she's the bloody mastermind behind Styling You, the down-to-earth blog that has over 100,000 readers each month. Nikki started her blog after a 20 year journalism career. She woke up one day and thought, "Hey, why not style everyday women, not just models?!" And off she went!
It's no wonder Nikki's face pops up in our Facebook and Insta everyday, she's a blast of positive energy! What we love about Nikki is her true blue honesty, her easy demeanour, and the fact that, while she's a super stylish woman, she isn't a "hyper-fashionista" - she knows how to keep it real, simple and classic.
Here are the three things Nikki does that truly sets her apart from the rest of the blogosphere:
1. Her #everydaystyle uploads
Nikki uploads her look to social media everyday, ranging from chic meeting looks, easy pick up the kids looks, and glam girls lunching looks. It's style inspo that you don't need a big ole' bank account to imitate, and gives great tips on dressing stylishly, not trendy. Here she is wearing a bit of sneaky RO.
2. Her Styling You Shop Capsule Collections.
Four times a year, Nikki curates a collection of seasonal items that will fit into any woman's wardobe. They are chosen to be able to wear together, based on the best trends of the season, ones that Nikki forsees will last more than just that season. Last November Nikki included our Atlantis Thin Bangles in Natural Wood, and each Styling You Shop customer that spent $250 received a pair of RO studs as a gift.
3. Her "The Model and Me" series
This blog series is where Nikki takes a look worn by a model, and wears it her own way. It bridges the gap between high fashion, with super slim models with legs-up-to-their-ears, and the everyday women who love fashion, but aren't sure if the runway looks will translate on them. We think it's a really inspiring and awesome way to empower fashion curious women to try every look they love.
And the cherry on top of the cake, the Styling You site runs wonderful competitions, with awesome prizes. Jump over to their site to peep at their latest competition, there's some RO fun up for grabs if you do!
P.S. All pics taken from Nikki's Instagram