Let’s talk about our boys.
The cheeky ones. The quiet ones. The ones who hold it all in. The ones who are still figuring it out.
As a mum to two boys (1 tween/1 teenage), I’ve seen the weight they carry—the unspoken pressure to ‘man up’, to ‘fit in’, to be ‘tough’.
I’ve seen the silence when they’re unsure how to talk about what’s really going on inside. And let me tell you—it’s heavy. It’s real.
That’s exactly why we've decided to support Top Blokes Foundation with our latest Bags That Give Back Campaign.
Because our boys need support. They need positive and healthy role models. They need safe spaces. They need US.
The Democracy Snag Bag: For Every Kind of Bloke
This is our very first not-just-for-the-ladies shopper bag. It’s bold. It’s blokey. It’s loaded with a cheeky snag print and jam-packed with meaning.
It’s the Democracy Snag Bag—and yes, it looks fun, but what it stands for is powerful.
With every bag sold, we’re donating $1 to Top Blokes Foundation, a phenomenal charity delivering early intervention mentoring programs to teenage boys and young men across Australia.
These programs don’t just scratch the surface—they dig deep into mental health, respectful relationships, resilience, and emotional intelligence.
Why It Matters
Did you know that suicide is the leading cause of death for young Australian males?
That 1 in 4 boys struggles with mental health by the age of 18?
Let that sit for a moment.
These are our sons. Our nephews. Our students. Our mates.
They’re growing up in a world that’s more connected yet more isolated than ever.
And while we raise our girls to speak up, be fierce and take up space (which we absolutely should!), we must also raise our boys to feel safe being soft, honest, and vulnerable.
We must teach them that courage isn’t silence. It’s speaking your truth.
And sometimes, it starts with a conversation sparked by a snag on a bag.
A Bag With Heart
At Ruby Olive, everything we create is purposefully designed with YOU in mind. But this time, it’s designed with our boys in mind too.
This bag is:
- Made from recycled PET bottles (because caring for the planet is just as important)
- Designed for anyone and everyone—mums, dads, kids, brothers, uncles, friends
- Bold, cheeky and 100% full of personality—just like our boys.
But most importantly? It’s doing good.
Ready to Make a Difference?
Buy the bag. Share the message. Start the conversation.
Support a young man who desperately needs someone in his corner.
Let's help raise a generation of boys who know that strength isn’t hiding emotion—it’s expressing it.
That real blokes lift each other up.
And that vulnerability isn’t weakness—it’s the bravest thing they’ll ever do.
SHOP THE DEMOCRACY SNAG BAG HERE
Find out more about Top Blokes Foundation HERE
Follow them on Instagram @topblokesfoundation
